The New York Pizza Project is a coffee table
book documenting the heart and soul of New York City’s last authentic pizzerias
through photography and interviews, featuring an original foreword by New York
Times best-selling author Jonathan Lethem. After five years of field work and a
highly successful Kickstarter campaign, we designed and published this
full-color 192-page photography book, which is now carried in the MoMA Design
store, The Whitney Museum Store and Cooper-Hewitt Design Store, among others.
After self-publishing two editions and 4,000 copies, the book is currently out
of print for the time being while we focus on the next steps.
Project Scope:
Photography
Journalism
Book Writing & Design
Collateral
Marketing
Photography
Journalism
Book Writing & Design
Collateral
Marketing
"I don't know. I'm at a loss for words. It’s hard to describe for me. For me, it’s just a memory, every time I come here. When I come here, I don’t feel like a yuppie living in Manhattan. I don’t feel like an investment banker. I don’t feel like a guy building a startup. I don’t feel like any of those things that I am. I feel like a kid from Brooklyn who’s visiting his parents and having a slice of pizza. And you know for $2, I’m gonna be transported back to where I grew up. So I come back here with my fiancée and I feel like I’m back here with one of the girls I dated from high school, gettin' a slice of pizza and having a coke."
David, EaterL&B Spumoni Gardens, Gravesend
Established in Brooklyn, NY in 2014.
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